There's no growth without transformation, and Il Cirmolo is a testament to this. It began with wood, iron, and the allure of the lived-in. Then, at crucial moments, it embraced image, branding, lighting, and visual storytelling. This evolution hasn't erased the past: it has reinterpreted it.
Many objects present in his selections today—nostalgic signs, cult puppets, advertising signs, and illuminated elements—are visual memories. They enter into a dialogue with rustic pieces, antique ceramics, and industrial curiosities. The result is a coherent whole, speaking of a "past living in the present."
Looking ahead, Il Cirmolo doesn't stagnate: growth translates into a desire to explore new channels, new spaces, new ways of storytelling. The identity is maintained, but the form evolves. Il Cirmolo becomes a project that adapts, transforms, and renews itself—remaining true to the passion that inspired it.
Il CIrmolo and change: evolution without losing its soul
